Ten years across luxury fashion, film production, hospitality marketing, and tech led me to the same conclusion: the most interesting work rarely stays inside the boundaries of a job title.

A Master’s in Creative Direction from Polimoda, Florence, and a Bachelor’s in Fashion Communication sit alongside skills that never belonged to a single role for very long: ceramics, tattooing, photography, brand strategy, product design, writing, and running a space.

That way of working doesn’t belong to any one place. It has shown up as a brand system for an international hospitality name, a social app designed to make meeting strangers feel less intimidating, a tattoo studio where every piece starts with a conversation, and a creative collective built to hold all of those interests at once, instead of forcing them into separate boxes.

Some projects become brands. Some become products. Some become places. The thread running through them tends to stay the same.

“I’m interested in the moments people carry with them. More often than not, it isn’t the big milestone or grand purpose. It’s the personalised bookmark slipped into a hotel guest’s book while they’re out for the day. The tattoo drawn from a story someone’s carried for years. The stranger who leaves an art club with three new friends. Those are the moments people remember. They’re also where the most interesting stories tend to begin. Different forms, same instinct: creating things that make people feel seen.”