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Coomink Tattoo House

Role
Co-founder, tattoo artist, brand and social
Scope
Naming, branding, website, content
Since
2025
Where
Canggu, Bali
[01]
THE STUDIO

Most tattoo studios ask you to commit before you’ve even walked through the door. Coomink was built around a different feeling: glass-fronted, light-filled, and deliberately open, a place where people wander in for a conversation as often as for an appointment.

Every tattoo starts the same way: with a story. Some clients bring a fully formed idea. Others arrive with nothing more than a feeling, a memory, or a question. The work begins there.

[02]
THE NAME

A well-loved local business once advertised itself as “Cooming Soon”, and it became an inside joke among friends. Months later, when Carmen and I were naming the studio, the joke resurfaced, and “Cooming” became “Coom Ink” after a suggestion shouted across the room by a friend cooking dinner.

Playful, slightly absurd, and impossible to take too seriously. Much like us.

[03]
THE IDENTITY

Somewhere inside “Coomink” lived the word “mink”, and once we noticed it, we couldn’t unsee it. Minko was inspired partly by a mink, partly by our studio cat, and mostly by whatever made us laugh. After dozens of sketches, Minko became the studio’s mascot: curious, playful, and slightly strange.

Over time the character moved beyond the logo into single-line illustrations, website graphics, and social content, quietly becoming part of the studio’s voice.

[04]
THE WEBSITE

Lowercase headings. Black and white. Hand-drawn minks tucked throughout. A tone of voice that takes the work seriously without taking itself too seriously.

Not a luxury tattoo website, but something unmistakably Coomink.

[05]
THE APPROACH

One decision shapes almost everything we post: we photograph the person before the tattoo. The first image is usually their happiest moment after the session; the close-ups come afterwards.

When someone prefers privacy, the tattoo takes centre stage instead. The story remains.

[06]
THE STORIES

Over time, the captions became as important as the images. A pattern borrowed from an ancestral rosewood chair. Flowers remembered from childhood. A single red line travelling from ear to ankle. Waves drawn freehand onto skin before a stencil ever existed.

What connects them is the conversation that came first: helping people translate something personal into a form they can carry with them.

[07]
THE LONG STORIES

Most tattoos tell a story in a single post. Some unfold over months. Two brothers cycling past the studio began an ongoing family narrative: one tattoo, then another, then a friend, and eventually their father, carrying marks connected to both of his sons.

Followers weren’t just looking at finished pieces. They were coming back to see what happened next.

[08]
COMMUNITY

Clients return for coffee. Friends drop in unannounced. Events spill into ordinary evenings. The people around the studio shape it as much as the artists inside it.

The feed reflects that: Riff the studio pup, regulars, and the apprentice who arrived nervous for an interview and never really left.

[09]
THE RESULT

Coomink makes custom tattoos, but more than that, it makes space for stories, friendships, and the kind of conversations that rarely fit into a consultation form.

In the end
The tattoos are what people leave with. The experience is what brings them back.